More on TV 2.0
Hmm, I was it appears ahead of the game for once.http://www.pbs.org/cringely/pulpit/pulpit20060105.html
is discussing pretty much the same stuff I was - granularistion of tv advertising (at least parts of what i was talking about. I cannot remember right now)
so TV 2.0 - I am still convinced that knowing what I watch will be as vlauable to selecting adverts for me to watch will be compared to knowing what i search for is for google.
so here goes on the tv 2.0 mechanisms:
1. Its (for me and the advertiser) a lot easier if i watch all my programs over broadband.
2. I am willing to pay not to watch adverts. But I am still going to not pay for the whole thing.
3. The whole thing costs about £10 pmth (the cost of the BBC and frankly I could survive just watching/listening/surfing the Beeb)
4. I might be persuaded to buy a tv that can block "sit-thru" adverts, but has a decoder similar to teletext/closed caption so that you can send me an advert in words that is directly targetted to people who watch shows on monkey world (www.monkeyworld.co.uk) and newsnight.
You just throw out a lot of teletext lines (similar to the spare 10% on DB radio) and hope the advert for my demographic is in there. Adverts I am not forced to sit-thru, but adverts appear at the bottom of the screen such as "see more about chimpanzees on www.monkey-world.co.uk"
5. You can find out what I watch because the decoder captures this and squirts it back when I am reminded to connect it up to the phone line (SKy actually has this as a requirement for use but who knows the real take up)
6. As I said it is easier to run this over broadband, but the idea of giving people broadband and pcs just to control thier viewing smacks of pie-in-the-sky google cubes or Xboxes. When sony bets the company on such boxes, and they shut off the analogue spectrum, I will beleive it. For now closed caption is the best option I can think of.
7. I suspect it will become harder to do "aspiration advertising" such as making one bland box of a car seem more desirable than another, but frankly that strikes me as a good thing. AdWords works becasue it cuts down to the very basics "you want to click to my web site because I am offering you this product with these features in 12 words or less". Advertising that has to think? Sounds good.
Anyway, i am still very much in the keep talking till I work out what I mean mode. I do like the idea of TV 2.0. With broadband TV this is simple and I suspect inevtiable (homechoice will be one of the first beneficiaries I guess). But for the majority of us stiffs, a line of teletext at the bottom might work as adwords does now.
maybe
posted by paul @ 6:37 AM
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